USB Memory Stick is probably one of the best marketing products today. It is a replacement for a long list of branded products like pens, key rings, post it notes, pins, or even full brochures. It just works!

Now let’s analyse why is the branded USM Memory Key with your company logo the hot product in the off line marketing today?

Facebook

The range of people it appeals to is simply huge. Memory stick is like Facebook. Everyone uses the memory stick at some stage. Facebook might have quarter of a billion users. It’s online for a few years only. Memory Stick is not really on the market much longer. And in the offline world it has the same or more penetration than Facebook.

Stickiness

Putting your nice company logo on a nicely designed matching memory stick creates a product people will start using. By uploading their personal or company confidential data on the memory stick, it becomes – precious! People will keep it safe, and in the same time show off with it. A bit like your latest model mobile phone, or your fancy sports car keys that you casually put on the table in the fancy restaurant with your friends.

Memory Stick does not go straight to the bin (as most of other printed marketing materials do)

USB Memory stick has a serious advantage compared to the printed marketing materials – since people are extremely unlikely to bin it straight away. Majority of the paper based printed marketing goes to the bin without being opened, let alone read. Branded memory stick – even if we don’t like it, or even need it right now – we know there will come a time when it will come in handy, and we keep it for that reason. Quite often forever!

Be Original! Be Cool!

The technical parameters of the USB memory stick are the size and the speed. The larger it is the more useful it becomes, and the speed helps people enjoy using it.

Besides the techie stuff there is ‘The Looks’! Make sure your logo fits well and looks well on the memory stick design you choose.

Remember that memory stick can also be a functional product in other ways than just a storage for the data files. A key ring and a pen are just the starting ‘Stationary Like’ applications. The new designs are becoming more and more ‘Wearable’ and going into the fashionable and sports utilities direction. Keep an eye on those!

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